Argentine Soccer Association AFA Partners With Upland to Enter the Metaverse

Argentine Soccer Association AFA Partners With Upland to Enter the Metaverse

The Argentine Soccer Association, AFA, has partnered with Upland, a virtual world platform, to introduce its fans to the metaverse. Upland will allow Argentine fans to have a bigger connection with AFA history, presenting the opportunity to acquire digital representations of several properties of the league, including clubs, games, historical moments, and even tickets. Argentine Soccer Association AFA to Establish a Presence in the Metaverse

The Argentine Soccer Association, AFA, the institution that manages the national soccer league, is now entering the metaverse. The organization has partnered with Upland, a real-life mapping metaverse project, to allow its users to enter the metaverse and experience the benefits of a closer connection with teams and celebrated players.

According to a press release issued by the AFA, Upland’s partnership will include digital representations of all the teams of the league, including players, tickets, games, historical moments, and exclusive moments of the platform. This will also ostensibly allow the league to attract younger, Web3-focused fans, and digital collectors from the soccer world, as well. The four-year deal is the first agreement of the AFA of this kind and aims to bring additional revenue to the Argentine Soccer League through the sale of multiple licensed digital assets. Secondary Markets

However, this metaverse experience won’t be only unidirectional, as the platform will allow the resale of these digital collectibles by the fans, establishing a secondary market. The Argentine Soccer Association expects this to improve the relationship that the institution has with its fans, and internationalize the national league after the national Selection won the FIFA World Cup, recently held in Qatar.

Claudio Tapia, President of the AFA, celebrated this partnership because it will take advantage of the metaverse’s emergent technologies. He stated: This agreement allows us to partner with the best creators of technology and new digital products and thus generate a new source of income for all participating clubs. We welcome Upland as a new commercial partner of our Association and of the Argentine Professional Soccer League.

Other soccer leagues of the world, as well as some of their teams, have already jumped on the metaverse bandwagon. The Spanish Laliga, the national soccer league in Spain, is already immersed in metaverse-related initiatives, having established partnerships with Globant and Dapper Labs to expand its metaverse presence and establish markets for licensed digital products. Tags in this story afa, Argentina, argentine soccer association, Metaverse, spanish laliga, Upland, Web3

What do you think about the metaverse strategy of the Argentine Soccer Association? Tell us in the comments section below. Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved. Samsung Is Investing More Than $35 Million in Latam-Focused Metaverse Initiatives METAVERSE | 4 days ago Spain Will Provide 8 Million Euros in Grants to Develop Video Game and Metaverse Experiences METAVERSE | 6 days ago

Image Credits: Shutterstock, Pixabay, Wiki Commons, charnsitr / Shutterstock.com Previous articleBlockchain Based Climate Tech Startup YES WORLD Reaches 100k Holders Mark, Holders Doubled in 2 Months Next articleMore Than $19 Billion in BTC, ETH, Stablecoins Left Exchanges Since the Onset of FTX’s Collapse Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments More Popular NewsIn Case You Missed ItBitcoin ATM Operator Indicted in New York Allegedly Running Illegal Business Attracting Criminals

A bitcoin ATM operator has been indicted in New York for running an illegal business "marketed towards individuals engaged in criminal activity." The district attorney in charge described: "Robert Taylor allegedly went to great lengths to keep his bitcoin kiosk ... read more.Argentinian Securities Regulator Launches Innovation Hub to Discuss Regulated Crypto Investments Bill ‘On Digital Currency’ Caps Crypto Investments for Russians, Opens Door for Payments FBI Issues Alert Concerning Malicious State-Sponsored North Korean Hackers Targeting Crypto Firms Economist Predicts the Fed"s Response to Inflation Will Push Crypto Higher