Mastercard Launches NFTs to Support Emerging Musicians Through Web3 Technologies
According to Mastercard, the payments giant has launched non-fungible tokens (NFTs) that grant access to the Mastercard Artist Accelerator program, designed to support emerging musicians. Developed in collaboration with Polygon, the NFT project highlights Mastercard’s intent to embrace Web3 technologies. Mastercard Launches Second NFT Offering
In January, Mastercard announced its partnership with Polygon to support up-and-coming artists through the Mastercard Artist Accelerator program. During the NFT.NYC conference, the company unveiled NFTs that provide entry to this program. “Until the end of the month, music and Web3 enthusiasts can redeem Mastercard Music Pass NFT,” the company stated on Wednesday.
When unveiling the music artist program, Mastercard did not reveal the participating musicians, as they had not been chosen yet. The selected artists are R&B soul singer Young Athena, Venezuelan vocalist Manu Manzu, Nigerian-based artist LeriQ, pop sensation Emily Vu, and West Indian hip-hop/pop-soul artist Cocoa Sarai. Mastercard notes that these artists will receive guidance from five experts and access to an artificial intelligence (AI)-powered music studio by Warpsound.
“[The artists can] kickstart their content creation, obtain mentorship, and acquire tips for using blockchain to monetize their work and build a fan community within the Web3 environment,” elaborated Mastercard’s announcement. Fans can redeem the Mastercard Music Pass NFT until the end of this month. This marks the company’s second NFT offering since June 2022 when it collaborated with Moonpay, Nifty Gateway, Candy Digital, The Sandbox, Immutable X, Spring, and Mintable to provide NFTs for cardholders.
Raja Rajamannar, Mastercard’s chief marketing and communications officer and president, stated that the company’s goal is to help people and partners worldwide understand blockchain and digital assets better while also demonstrating how Mastercard technology can support this ecosystem. “We also believe that Web3 has the potential to powerfully connect people and build communities around shared passions,” added the Mastercard executive. Tags in this story Artificial Intelligence, Blockchain, Candy Digital, cardholders, Cocoa Sarai, Collaboration, Content Creation, emerging musicians, Emily Vu, experts, fan community, Guidance, Immutable X, LeriQ, Manu Manzu, MasterCard, Mastercard Artist Accelerator program, Mastercard NFT project, mastercard nfts, mentorship, Mintable, monetize, Moonpay, music, music pass NFT, music studio, NFTs, Nifty Gateway, Nigerian-based artist, Non-fungible tokens, partnership, Payments Giant, Polygon, pop sensation, R&B soul singer, Spring, The Sandbox, Venezuelan vocalist, Warpsound, web3 technologies, Young Athena
What are your thoughts on the use of NFTs to support emerging artists and musicians? Share your opinions in the comments section below. Jamie Redman
Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about the disruptive protocols emerging today. AI-Focused Cryptogpt Raises $10 Million in Series A Funding to Expand Into Asian Markets BLOCKCHAIN | 3 days ago Worldcoin Launches World ID, an AI Resistant, Iris Dependent ID Protocol BLOCKCHAIN | Apr 3, 2023
Image Credits: Shutterstock, Pixabay, Wiki Commons Previous articleLondon Stock Exchange’s LCH SA to Clear Bitcoin Futures and Options on GFO-X Through New Service Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments More Popular NewsIn Case You Missed ItCentral Bank of Brazil Confirms It Will Run a Pilot Test for Its CBDC This Year
The Central Bank of Brazil has confirmed that the institution will run a pilot test regarding the implementation of its proposed central bank digital currency (CBDC), the digital real. Roberto Campos Neto, president of the bank, also stated that this ... read more.Oman to Incorporate Real Estate Tokenization in Virtual Assets Regulatory Framework Bitcoin ATM Operator Indicted in New York Allegedly Running Illegal Business Attracting Criminals Australia to List Bitcoin ETF After 4 Clearinghouse Participants Commit to Meet Stringent Margin Terms Economist Predicts the Fed"s Response to Inflation Will Push Crypto Higher