Fun

News Feed - 2023-07-27 01:07:19

Martin Young4 hours agoDigital marketing will become Web3’s next major use case, says reportMore than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector.1507 Total views31 Total sharesListen to article 0:00NewsJoin us on social networksThe Web3 ecosystem could become the next golden opportunity for digital marketers, with almost 200 companies already thinking deeply about how to utilize the Web3 tech stack.


On July 25, Web3 marketing analytics firm Safary released a comprehensive report titled “The Web3 Growth Landscape 2023."


It noted that the 2010s were the “golden age of digital marketing” with Web2 growth seeing 150 marketing companies in 2011 increase to 11,000 in 2023.


However, over the last three years, the digital marketing landscape has moved to a more privacy-centric environment. Therefore, marketers may also need to change tack and embrace the Web3 tech stack, it said.


Their findings reveal that there are currently almost 200 companies already “thinking deeply” about the new digital media landscape, and 71 of them have collectively raised $600 million in funding.Market map showing 180+ teams building Web3 growth tools and experiences: Source: Safary


Messaging, Questing and Loyalty platforms are the most well-funded categories, it reported, with each attracting more than $100 million in funding.


Quest platforms like Yield Guide Games create engagement marketplaces, directing users to complete incentive offers. This facilitates a more direct brand-user relationship than ads.


Additionally, loyalty companies help brands increase customer value and retention through rewards programs powered by NFTs and tokens.


There are also analytics tools for marketers like Nansen and Dune that aggregate on-chain, platform and social data to uncover growth insights on Web3 communities.


Discovery platforms such as DappRadar “have the potential to be some of the biggest ad real estate proprietaries in Web3,” it added, provided they invest in long-term strategies like SEO. It also cited CoinMarketCap as an example of one of “the highest trafficked websites on the internet.”


There are also 18 Web3 growth agencies that advise and deploy growth strategies on behalf of blockchain projects.


Related:Web3 has permanently changed how marketing works


Marketing industry analytics outlet Chiefmartec has logged 11,038 marketing solutions and services this year overall, an 11% increase from the 9,932 it charted in 2022.


As Web3 evolves and grows, marketers will need to keep up and it appears that hundreds of startups have already got a head start.


Collect this article as an NFTto preserve this moment in history and show your support for independent journalism in the crypto space.


Web3 Gamer: Earn Bitcoin in Minecraft, BGA’s 50/50 gender split, Oath of Peak hot take# Business# Adoption# Marketing# Web3Add reactionAdd reactionRelated NewsHow to track and report crypto transactions for tax purposes7 real-world IoT applications and examples100 tokenized Teslas ‘democratize’ and ‘decentralize’ Web3 ride sharingSony Network invests in Japanese Web3 startup to spur mass adoptionUniversities use blockchain-based storage to protect and democratize dataMusic with AI elements can win a Grammy, Recording Academy CEO says

News Feed

Tornado Cash co-founder requests dismissal of money laundering charges
Ciaran Lyons8 hours agoTornado Cash co-founder requests dismissal of money laundering chargesRoman Storm’s lawyers argued that the charges are “fatally flawed” and must be dismissed, given “there was nothing” S
Rakesh Upadhyay5 hours agoPrice analysis 11/8: BTC, ETH, BNB, XRP, SOL, ADA, DOGE, TON, LINK, MATICBitcoin traders want to convert the $36,000 level to support, but will failure to do this kick off a market-wide correcti
Helen Partz11 hours agoUK tops crypto activity in Central, Northern and Western Europe: ChainalysisCrypto adoption in the United Kingdom has been growing as the country adopts more regulations targeting crypto and stable
BIS General Manager Casts Doubt on Stablecoins, Claiming Tokens Do Not Benefit From Regulations or Central Planning
BIS General Manager Casts Doubt on Stablecoins, Claiming Tokens Do Not Benefit From Regulations or Central Planning According to Agustin Carstens, the head of the Bank for Internat
Russia Takes Second Place Rank by Power Capacity in Crypto Mining, Reports
Russia Takes Second Place Rank by Power Capacity in Crypto Mining, Reports Russia is now ranking second in terms of energy capacities engaged in the extraction of cryptocurrencies,
Tom Mitchelhill3 hours agoSpot Bitcoin ETF hype reignited zest for blockchain games: Yat SiuThe Animoca Brands founder and CEO says spot Bitcoin ETF enthusiasm has directly correlated to increased confidence and activity
Cleanspark Purchases 45,000 Bitcoin Mining Devices, Adding 6.3 EH/s to Current Fleet
Cleanspark Purchases 45,000 Bitcoin Mining Devices, Adding 6.3 EH/s to Current Fleet On Tuesday, the bitcoin mining company Cleanspark announced that it had purchased 45,000 Antmin
The Fall of Medici Bank: Lessons on Fractional Reserve Banking From 15th Century Italy
The Fall of Medici Bank: Lessons on Fractional Reserve Banking From 15th Century Italy Amid the banking chaos of the 21st century, some are looking back more than 600 years ago, to
Sweden Needs Power for More Useful Things Than Bitcoin Mining, Energy Minister Says
Sweden Needs Power for More Useful Things Than Bitcoin Mining, Energy Minister Says Concerned about projected increase in electricity demand, the government in Sweden may turn its
UK Police Seize USB Stick With Ethereum Worth $9.5 Million
UK Police Seize USB Stick With Ethereum Worth $9.5 Million British detectives have seized $22.25 million from operators of an international cryptocurrency scam.
Bitcoin charts suggest the ‘dominance train’ is coming, traders say
Ciaran Lyons2 hours agoBitcoin charts suggest the ‘dominance train’ is coming, traders sayThe current Bitcoin dominance chart resembles that of the “2018-2019 bear market,” crypto trader “Beanie” wrote on X.1
Indian Central Bank RBI Begins First Digital Rupee Pilot Today
Indian Central Bank RBI Begins First Digital Rupee Pilot Today India’s central bank, the Reserve Bank of India (RBI), is launching its first digital rupee pilot on Nov. 1. wi