Savannah Fortis12 hours agoEU launches probe into Apple, Google, Meta over violation of Digital Markets ActEU regulators have opened a non-compliance investigation into various marketing and ranking practices of Apple, Google, Meta and Amazon in potential violation of the EU Digital Markets Act.1245 Total views11 Total sharesListen to article 0:00NewsOwn this piece of crypto historyCollect this article as NFTJoin us on social networksThe European Commission has announced a non-compliance investigation into practices of Apple, Meta, Amazon and Alphabet — the parent company of Google — under its Digital Markets Act (DMA).
According to a statement released on March 25, “the Commission suspects that the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA.”Source: The European Commission
More specifically, the EU antitrust regulators have targeted Alphabet’s rules on “steering” in its Google Play store and self-preferencing on Google Search, Apple"s rules on steering in the App Store and the choice screen for Safari, along with Meta"s “pay or consent model”.
Additionally, the Commission said it is looking into steps relating to Apple’s new fee structure for alternative app stores and Amazon"s ranking practices on its marketplace.
It ordered the companies to keep particular documents to monitor the “effective implementation and compliance” with their obligations.
The proceedings will have 12 months to conclude, and in the case of infringement, fines of up to 10% of the company’s total worldwide turnover could be imposed by the Commission.
It said systematic infringement may oblige the “gatekeeper” to sell off parts of the company or be banned from acquiring additional services.
Related:Data privacy and security concerns worry nearly half of tech industry consumers: Report
The EU’s DMA is a piece of legislation to create “contestable” and fair markets in the digital sector.
It should serve as a regulator for “gatekeepers,” which it defines as “large digital platforms that provide an important gateway between business users and consumers, whose position can grant them the power to create a bottleneck in the digital economy.”
According to the Commission, Alphabet, Amazon, Apple, ByteDance — TikTok"s parent company — Meta and Microsoft are designated as the six gatekeepers under the DMA.
These companies had until March 7 to fully comply with DMA requirements.
This recent investigation follows a lawsuit filed by the United States Department of Justice (DOJ) on Mar. 21 against Apple, claiming that its app market rules and “monopoly” illegally throttled competition and suffocated innovation.
It also alleges that Apple has a monopoly in the smartphone market and “‘forces’ developers to use its payment system to lock in both developers and users on its platform.”
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