Fun

Here’s how crypto game Notcoin onboarded over 30M users — founder

News Feed - 2024-04-20 05:04:00

Ezra Reguerra3 hours agoHere’s how crypto game Notcoin onboarded over 30M users — founderNotcoin co-creator Sasha Plotvinov said the goal was to bridge the gap between Telegram users and crypto.966 Total views21 Total sharesListen to article 0:00InterviewOwn this piece of crypto historyCollect this article as NFTJoin us on social networksThe viral clicker game Notcoin “just solved the issue” of bringing Telegram users into crypto, according to Sasha Plotvinov, founder of Open Builders, the team behind the game. 


In January, the crypto game broke records by having 20 million sign-ups within 26 days of its release. Compared to another popular blockchain-based game called Axie Infinity, which had 2.78 million monthly active users at its peak in 2022, Notcoin showed that it’s possible to onboard millions of users into crypto through gaming.Reporter Ezra Reguerra with Notcoin’s Sasha Plotvinov at the Token2049 event. Source: Cointelegraph


In a Cointelegraph interview at the Token2049 event, Plotvinov shared the story behind the game, which hit about 30 million users in March. The executive said the original goal was to just introduce crypto to users of the Telegram messaging app. He explained:“It just solved the issue. Or maybe, the task that we all had on how to bring users from Telegram to crypto. So basically, that was the original goal.”


The executive explained that his team spent years looking at Telegram’s massive user base and the TON blockchain, which had “almost zero action but had really good technology.”


After going through the process, the team decided to go with the approach of simplifying the start of the onboarding process. Plotvinov explained:“At some point you just, you know, come to the idea. All right. So we just need to remove all the roadblocks for the beginning. Then, we need to give something to users so they have the motivation to go for all this Web3.”


The Notcoin co-creator said it became a very “social thing,” with interactions, competitions, leaderboards and squads. “It’s very, very important for such a game. And within Telegram, it’s really easy to basically onboard users, invite users,” he added.


Related:New Telegram mini-apps will be so convenient users won’t know it’s crypto


Plotvinov said this was how the game became a social phenomenon, explaining that 53,000 communities competed with each other in an attempt to climb to the highest league.


The executive also explained that the team did not have a marketing budget. Everything happened “organically,” he explained, adding:“94% of Notcoiners came from referrals. People invited other people. We call them friends. You have friends, you just invite them and you play together, and you can see how they’re progressing.”


Plotvinov also explained that the Notcoin project moved on from the common approach where projects attempted to convince users that it had value. “We just decided, all right, so why not reverse it and think more like ‘we’re not trying to convince you, it’s probably nothing,’ you know?”


Magazine:Web3 Gamer: Gods Unchained app drops crypto, Kings of Fighters Arena review# Blockchain# Altcoin# Telegram# Games# GamingAdd reaction

News Feed

Microstrategy CEO Advises Nigeria and Zimbabwe to Adopt Bitcoin Standard, Says BTC Is ‘Kingmaker’
Microstrategy CEO Advises Nigeria and Zimbabwe to Adopt Bitcoin Standard, Says BTC Is "Kingmaker" Microstrategy CEO Michael Saylor has suggested Nigeria and Zimbabwe issue currenci
Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration
Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration PRESS RELEASE. Megaupload creator Kim Dotcom announced this m
Bitcoin’s range-bound action puts eyes on NEAR, AR, CORE and BONK
Rakesh Upadhyay1 hour agoBitcoin’s range-bound action puts eyes on NEAR, AR, CORE and BONKBitcoin"s range-bound price action could lead traders to focus on NEAR, AR, CORE and BONK.624 Total views3 Total sharesMarket An
Unexplained transfers on LENX protocol spark rug pull concerns
Ana Paula Pereira2 hours agoUnexplained transfers on LENX protocol spark rug pull concernsMysterious withdrawals from LENX’s treasury have raised concerns about an ongoing slow rug pull on the protocol.619 Total viewsL
Dogecoin’s Fate Hinges On $0.16—Breakout Or Breakdown Ahead?
Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and pu
Kenyan Central Bank Document Discusses Benefits and Risks Posed by CBDC — Public Asked to Comment
Kenyan Central Bank Document Discusses Benefits and Risks Posed by CBDC — Public Asked to Comment Kenya’s central bank has acknowledged in a recently released document tha
Bitcoin Skeptic Turns Bitcoin Bull: Billion Dollar Company Buys 17K BTC in 74 Hours
Bitcoin Skeptic Turns Bitcoin Bull: Billion Dollar Company Buys 17K BTC in 74 HoursNasdaq-listed company Microstrategy recently bought almost 17K bitcoins within 74 hours, costing a
Gareth Jenkinson45 minutes agoWeb3 gaming investors more ‘choosy’ in crypto winter — Animoca’s Robby YungAnimoca Brands CEO Robby Yung says investors have been more discerning when allocating capital to Web3 gami
MEXC Global Now Exceeds 10 Million Users; The Meaning Behind the Upgrade Color to ‘Ocean Blue’
MEXC Global Now Exceeds 10 Million Users; The Meaning Behind the Upgrade Color to "Ocean Blue" press release PRESS RELEASE. As of September 2022, MEXC has finally reached a respecta
Ezra Reguerra1 hour agoCoinbase CEO warns against AI regulation, calls for decentralizationCoinbase CEO Brian Armstrong said decentralization and open-sourcing AI is a better alternative to regulating the space.263 Total
Chainalysis: Crypto Gains Skyrocket Worldwide — Investors’ Profit Grew 5x to $163 Billion in 2021
Chainalysis: Crypto Gains Skyrocket Worldwide — Investors" Profit Grew 5x to $163 Billion in 2021 Blockchain data analytics firm Chainalysis has found that the total cryptocurren
Bitwise’s latest Ethereum ad can be minted as an NFT
Brayden Lindrea6 hours agoBitwise’s latest Ethereum ad can be minted as an NFTProceeds from the NFT mints are being paid to Protocol Guild, a collective funding mechanism created by Ethereum core contributors and the a