Fun

Italian Soccer Champion Inter Secures $100 Million Crypto Partnership Deal

News Feed - 2021-09-04 01:09:07

Italian Soccer Champion Inter Secures $100 Million Crypto Partnership Deal


Inter Milan, Italy’s reigning soccer champion, has signed a partnership agreement with blockchain company Zytara Labs. The collaboration aims to provide users of the club’s mobile app with access to crypto products and allow Inter to create digital collectibles for fans around the world. Italy’s Inter Finds Sleeve Sponsor in the Crypto Industry


The €85 million ($100 million) multi-year product partnership agreement has been sealed with support from the Digitalbits Foundation, FC Internazionale Milano and Zytara Labs announced Thursday. The collaboration will facilitate Inter’s plan to open up to an audience that is increasingly digital, global, and that represents different age groups, the entities explained in a press release.



As part of the deal, Zytara will become the “official global digital banking partner” of Inter while digitalbits (XDB) will be the club’s “official global cryptocurrency.” The fintech firm will work to develop the Inter mobile app and integrate its digital banking services, allowing users to access crypto-based products. The app will be the main selling point for Inter’s home game tickets.


The Italian soccer giant wants to introduce crypto payments with the XDB coin, both in stadium as well as via its online and physical stores across Milan. The partners revealed they intend to leverage the Digitalbits blockchain to create digital player cards and non-fungible tokens (NFTs) for the numerous Nerazzurri fans around the world. Inter Corporate CEO Alessandro Antonello commented: While digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.


In accordance with the partnership terms, the Digitalbits brand will become the European football team’s new sleeve sponsor. The cryptocurrency’s logo will appear on all Inter jerseys for both the men’s and women’s first teams as well as the Primavera and youth teams in all official domestic and international matches. Al Burgio, founder of Zytara and the Digitalbits blockchain, noted: Our collaboration will position Inter as one of the most technologically advanced and forward-thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.


The launch of the partnership between Inter and Zytara will be commemorated with limited edition Nerazzurri merchandise which will be presented by the end of this month. The offering will provide Inter fans with an opportunity to make a crypto purchase using the XDB token.


This isn’t the first sponsorship deal of this kind in the Italian soccer Lega Serie A. In early August, Inter’s city rival, AC Milan, reached a long-term partnership agreement with Bitmex which placed the logo of the crypto exchange on Milan’s jerseys. Bitmex became the club’s “official sleeve and crypto trading” partner.


Do you think we are going to see more of these partnerships in sports in the near future? Share your expectations in the comments section below. Australia, Singapore, Malaysia, and South Africa to Trial Cross-Border Digital Currency Payments NEWS | 16 hours ago Cheap Power Brings Bitcoin Mining Boom to Venezuela as Country Moves Toward Digital Economy NEWS | 18 hours ago Tags in this story agreement, Blockchain, Blockchain Company, blockchain protocol, COIN, collectibles, Crypto, Cryptocurrency, Deal, Digitalbits, football, giant, Inter, Internazionale, Italy, logo, Milan, Milano, nft, NFTs, partnership, player cards, sleeve, soccer, sponsor, Sponsorship, Token, XDB, Zytara, Zytara Labs


Image Credits: Shutterstock, Pixabay, Wiki Commons Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments

News Feed

Solana Price On The Verge Of A ‘Big Breakout’ — Here’s The Target
Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and pu
Cathie Wood’s ARK resumes Coinbase buying as BTC drops below $50K
Helen Partz1 hour agoCathie Wood’s ARK resumes Coinbase buying as BTC drops below $50KARK Invest is back to buying the Coinbase stock after a long selling period. On Aug. 5, ARK bagged 28,632 COIN shares for $5.4 milli
Daniele Servadei7 minutes agoSome crypto companies might be too excited for Bitcoin’s halvingBitcoin"s halving is months away, and cryptocurrency companies are getting excited. Don’t be surprised if some companies fa
Bank of America: Bitcoin Now 3rd Most Crowded Trade After Tech Stocks and ESG in New Fund Manager Survey
Bank of America: Bitcoin Now 3rd Most Crowded Trade After Tech Stocks and ESG in New Fund Manager Survey Bank of America’s latest global fund manager surve
Relatively Unknown Protocols Push TVL in Defi Above the $200 Billion Range
Relatively Unknown Protocols Push TVL in Defi Above the $200 Billion Range On February 15, the total value locked (TVL) in decentralized finance (defi) platforms is just above the
Data From October Shows Gold Reserves Held by Central Banks Tapped the Highest Level in 47 Years
Data From October Shows Gold Reserves Held by Central Banks Tapped the Highest Level in 47 Years Following the World Gold Council’s (WGC) third-quarter report that shows central
Ethereum Could Touch $10,500 After Crypto Rises to Record High: Fundstrat Global
Ethereum Could Touch $10,500 After Crypto Rises to Record High: Fundstrat Global Fundstrat Global Advisors strategist David Grider predicts that the price of eth
Crypto Broker Voyager’s Q1 Revenue Soars 186%, Assets Under Management Jump to $150 Million
Crypto Broker Voyager"s Q1 Revenue Soars 186%, Assets Under Management Jump to $150 Million Crypto asset broker Voyager Digital Ltd reported Monday that revenue
Competition and Hype Drive Young Crypto Investors, UK Watchdog Finds
Competition and Hype Drive Young Crypto Investors, UK Watchdog Finds A sizable majority of young investors seeking high-risk opportunities are motivated by competition and hype, a
Malaysia Seizes 1,720 Bitcoin Mining Machines in Electricity Theft Crackdown
Malaysia Seizes 1,720 Bitcoin Mining Machines in Electricity Theft Crackdown Police in Malaysia have shut down a bitcoin mining operation and seized 1,720 bitcoin mining machines i
Zhiyuan Sun7 hours agoBinance halts onboarding of new UK usersThe move comes after the Financial Conduct Authority imposed restrictions on its United Kingdom partner REBS.2860 Total views8 Total sharesListen to article 0
Biggest Movers: LTC, ETC 15% Higher, as Crypto Markets Rebound on Monday
Biggest Movers: LTC, ETC 15% Higher, as Crypto Markets Rebound on Monday Litecoin was back in the green on March 13, as cryptocurrency markets rebounded to start the week. The toke