Fun

Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox

News Feed - 2022-09-27 03:09:36

Retail Giant Walmart Enters the Metaverse With Walmart Land and Universe of Play on Roblox


Walmart has entered the metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox. The metaverse gaming platform has 52.2 million daily active users and 11.3 billion engagement hours. “Our customers are spending loads of time there,” said a Walmart executive. Walmart Entering the Metaverse


U.S. retail giant Walmart announced Monday the launch of “Walmart Land” and “Walmart’s Universe of Play” on the metaverse gaming platform Roblox.


The announcement explains that Walmart Land will feature a virtual store of merchandise for avatars; a physics-defying Ferris wheel; and unlockable tokens and badges that can be earned in various games and competitions. Walmart’s Universe of Play will have “The year’s best toys,” the retail giant described. “The Roblox community can explore different toy worlds to earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes and more.”


William White, chief marketing officer at Walmart U.S., commented: Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there.


“So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” he detailed.


Roblox is an online gaming platform that has gained much popularity, particularly with Generation Z. The company’s website states that as of June 30, Roblox has 52.2 million daily active users, 11.3 billion engagement hours, 12 million creators, and 32 million experiences.


Some other major companies and celebrities have also used Roblox for their metaverse business. In July, electronics giant Samsung announced the launch of Samsung Space Tycoon on Roblox. Reality TV star Paris Hilton created an island called Paris World on Roblox in December last year, and played an electronic set of music on New Year’s Eve on her virtual island.


Bank of England’s analysts said in August that crypto assets could have important roles within the metaverse. Earlier this year, Goldman Sachs said the metaverse could be an $8 trillion opportunity. McKinsey & Company expects the metaverse to generate $5 trillion by 2030. Meanwhile, Citi has predicted that the metaverse economy could grow to between $8 trillion and $13 trillion by 2030. Tags in this story Metaverse, Roblox, Universe of Play, Walmart, Walmart experiences, Walmart games, Walmart land, Walmart metaverse, Walmart metaverse store, Walmart roblox, Walmart tokens, Walmart toys, Walmart virtual store, Walmart’s Universe of Play


What do you think about Walmart entering the metaverse? Let us know in the comments section below. Kevin Helms


A student of Austrian Economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests lie in Bitcoin security, open-source systems, network effects and the intersection between economics and cryptography. Web3 Metaverse Company Hadean Raises $30 Million in Series A Funding Round Backed by Epic Games and Tencent METAVERSE | 12 hours ago South African Financial Services Giant Nedbank Secures a "Village" in the Metaverse METAVERSE | 14 hours ago


Image Credits: Shutterstock, Pixabay, Wiki Commons Previous articleMetaMask Integration Unlocks Decentralized Social for Millions of Ethereum Users Next articleGrayscale’s GBTC Discount to NAV Breaks Records as Spread Widens by More Than 35% Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments More Popular NewsIn Case You Missed ItOman to Incorporate Real Estate Tokenization in Virtual Assets Regulatory Framework


Real estate tokenization is set to be incorporated into Oman Capital Markets Authority (OCMA)"s virtual asset regulatory framework. According to an advisor with the authority, the tokenizing of real estate will open investment opportunities for local and foreign investors. Real ... read more.Today"s Top Ethereum and Bitcoin Mining Devices Continue to Rake in Profits SEC Risks Violating Admin Procedure Act by Rejecting Spot Bitcoin ETFs, Says Grayscale UAE Airliner Emirates to Launch NFTs and Experiences in the Metaverse Microbt Reveals Latest Bitcoin Mining Rigs — Machines Produce up to 126 TH/s With Custom 5nm Chip Design

News Feed

Akon Unveils Major Details of $6 Billion Cryptocurrency City: Real-Life Wakanda
Akon Unveils Major Details of $6 Billion Cryptocurrency City: Real-Life WakandaAkon has released detailed plans of Akon City, his $6 billion futuristic cryptocurrency city, which he
Vitalik Buterin says OpenAI’s GPT-4 has passed the Turing test
Tristan Greene6 hours agoVitalik Buterin says OpenAI’s GPT-4 has passed the Turing testButerin’s comments reference new research indicating most humans can no longer tell when they’re talking to a machine.3736 Tota
Ana Paula Pereira6 hours agoKYC hook for Uniswap v4 stirs community controversyA hook that enables Know Your Customer (KYC) verification on Uniswap V4 pools is fueling debates about DeFi"s future.3733 Total views23 Total
Ethereum Stays Below Realized Price: Once-In-A-Cycle Opportunity?
Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and pu
Robinhood Lists Grayscale’s Bitcoin and Ethereum Trusts
Robinhood Lists Grayscale’s Bitcoin and Ethereum Trusts On May 6, the financial services company Robinhood announced the firm has listed Grayscale’s Bitcoin Trust (GBTC) a
12-Year-Old Prodigy-Created Project, TheRandomDao, Listed on LBank
12-Year-Old Prodigy-Created Project, TheRandomDao, Listed on LBank press release PRESS RELEASE. Meme coins have been trending for a while now in the crypto space and most of them ar
Central Bank of Argentina to Issue New 2,000 Peso Bill as Inflation Keeps Rising
Central Bank of Argentina to Issue New 2,000 Peso Bill as Inflation Keeps Rising The Central Bank of Argentina has announced the issuance of a new 2,000 peso bill, aimed at easing
Softbank CEO says company’s purpose is to create ‘artificial super intelligence’
Tristan GreeneJun 22, 2024Softbank CEO says company’s purpose is to create ‘artificial super intelligence’Billionaire finance mogul Masayoshi Son also said that AI will be 10,000 times smarter than humans by 2035.5
NFT Project Tori Zero Announces a Strategic Partnership With Wirex
NFT Project Tori Zero Announces a Strategic Partnership With Wirex press release PRESS RELEASE. On 22 April, Tori Zero announced the strategic partnership with Wirex. The first coll
Tron develops gas-free stablecoin for Ethereum and Tron chains
Brayden Lindrea7 hours agoTron develops gas-free stablecoin for Ethereum and Tron chainsTron’s founder Jusin Sun believes gas-free stablecoins could take corporate adoption of blockchain to a new level.2320 Total views
Average Price of Bitcoin More Than Quadrupled Between Reward Halvings
Average Price of Bitcoin More Than Quadrupled Between Reward HalvingsInvesting in bitcoin has been somewhat of a phenomenon, as millions of individuals have invested funds into the
Blockchain has a role to play in countering the ill effects of AI
Dean Ball8 hours agoBlockchain has a role to play in countering the ill effects of AICryptocurrencies struggle to interact with regulatory and financial systems that were not designed for them, but they complement AI.336