Fun

Toy Manufacturer Mattel and Cryptoys Announce Masters of the Universe NFT Collection

News Feed - 2022-10-14 04:10:37

Toy Manufacturer Mattel and Cryptoys Announce Masters of the Universe NFT Collection


This week, in celebration of the 40th anniversary of the Masters of the Universe (MOTU) franchise, the toy manufacturing company Mattel announced the launch of the official MOTU digital toy collection. The new collection, dropping on November 9, will feature classic MOTU characters like He-Man, Battle Cat, Tri-Klops, and Evil-Lyn. He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse


On Wednesday, Mattel, Inc. (Nasdaq: MAT) and the new non-fungible token (NFT) platform Cryptoys revealed plans to launch a digital collectible collection based on the Masters of the Universe (MOTU) sword and planet-themed media franchise. According to the announcement, the limited edition collection was unveiled this week in unison with MOTU’s 40th anniversary.


MOTU is well known for the characters He-Man and She-Ra, as the popular 5.5-inch action-figure toy line was released in 1981. The MOTU or He-Man cartoon film series followed two years later in 1983. Mattel’s MOTU franchise is still a pop culture classic after 40 years, with He-Man and Skeletor featured in memes and newly created toy lines. For the new MOTU NFT collection, Mattel teamed up with Cryptoys, an NFT company that combines toys, gaming, and entertainment.



Cryptoys leverages the Flow network, a blockchain project utilized by the Dapper Labs- crafted NFT collections NBA Top Shot and NFL All Day. The MOTU NFT collection will release in three waves and the first release will feature He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer, and Evil-Lyn. The waves will run from November 2022 to January 2023 and other characters like Orko, Man-At-Arms, Skeletor, and Beast-Man will be released.


“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” Mattel’s global head of digital gaming, Mike DeLaet, said in a statement. DeLaet added that the toy manufacturing company looked forward to “providing fans of all ages a new way to experience He-Man and Masters of the Universe.”


According to Cryptoys, each MOTU drop will contain 10,000 toys per character and each one will have different skins across seven unique rarity levels. Cryptoys says that the scarcity of each skin will make the collectible even more “powerful.” The new MOTU NFT collection is not Mattel’s first time dealing with blockchain technology as the company issued the Mattel Hot Wheels NFT Garage line with the Wax blockchain team last year.


In more recent times, Mattel has worked with the Veefriends NFT project and the two companies released a limited edition UNO deck featuring the Veefriends characters. The NFT firm Cryptoys raised $23 million at the end of June and Mattel was an investor in the round. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital, and Draper & Associates also participated. In addition to Mattel, other toy and collectible competitors like Funko and Hasbro have also issued blockchain-backed NFTs. Tags in this story Battle Cat/Cringer, cryptoys, Cryptoys NFT platform, Dapper Labs, Evil-Lyn, Flow blockchain, Funko, Hasbro, He-Man, He-Man/Prince Adam, Man-At-Arms, Masters of the Universe, Mattel, MOTU, MOTU NFTs, Orko, She-Ra, Skeletor, Tri-Klops, UNO deck, Veefriends NFT project, Wax Blockchain


What do you think about the Masters of the Universe NFT collection by Mattel and Cryptoys? Let us know what you think about this subject in the comments section below. Jamie Redman


Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 6,000 articles for Bitcoin.com News about the disruptive protocols emerging today. Samsung to Debut Knox Matrix Blockchain-Based Security System for Smart Devices BLOCKCHAIN | 14 hours ago Snoop Dogg Associate Joins Gala Music Board, Death Row Records Steps Closer to Blockchain Commitment BLOCKCHAIN | 5 days ago


Image Credits: Shutterstock, Pixabay, Wiki Commons Previous articlePrimex Finance Launches Its Beta Version, Letting Users Experience Its Cross-DEX Trading Features Next articleThe Girles Token Project Successfully Raised Over $1․2 Million In Presale Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article. Read disclaimerShow comments More Popular NewsIn Case You Missed ItToday"s Top Ethereum and Bitcoin Mining Devices Continue to Rake in Profits


As the crypto economy hovers just under $2 trillion in value, application-specific integrated circuit (ASIC) mining devices are making decent profits. While ASIC miners can still mine ethereum, a 1.5 gigahash (GH/s) Ethash mining device can rake in $51.58 per ... read more.SEC Risks Violating Admin Procedure Act by Rejecting Spot Bitcoin ETFs, Says Grayscale Argentinian Securities Regulator Launches Innovation Hub to Discuss Regulated Crypto Investments Bill ‘On Digital Currency’ Caps Crypto Investments for Russians, Opens Door for Payments Ethereum Foundation"s Financial Report Discloses It Holds $1.6 Billion in Assets, 80.5% Held in Ether

News Feed

Major Korean Exchanges Secure Real-Name Account Arrangements With Local Banks
Major Korean Exchanges Secure Real-Name Account Arrangements With Local Banks Leading cryptocurrency exchanges in South Korea have reached agreements with Korean banks to maintain
Everscale Grants Program (Ex FreeTON) Now Accepting Applications
Everscale Grants Program (Ex FreeTON) Now Accepting Applications sponsored Everscale (ex FreeTON) network developers Broxus have announced the opening of their Everscale Grants prog
Organizer of Binance-Sponsored Crypto Tour Says Campaign Was Successful
Organizer of Binance-Sponsored Crypto Tour Says Campaign Was Successful A crypto enthusiast and organizer of the Binance-sponsored Blockchain and Cryptocurrency Awareness Tour (BCA
IMF Tells El Salvador: Costs of Making Bitcoin Legal Tender Exceed Potential Benefits
IMF Tells El Salvador: Costs of Making Bitcoin Legal Tender Exceed Potential Benefits The International Monetary Fund (IMF) has told El Salvador that the costs of implementing the
Bitcoin Soars Past $82,500 As MicroStrategy Makes Major 27,200 BTC Purchase
On Monday, business intelligence firm Microstrategy announced the purchase of additional Bitcoin (BTC) as the largest cryptocurrency on the market hit a newall-time high of $82,500, with increased inflows into various se
Presidential Candidate in South Korea to Raise Funds in Cryptocurrency, Issue NFTs  
Presidential Candidate in South Korea to Raise Funds in Cryptocurrency, Issue NFTs   Lee Jae-myung, nominated by the ruling party in South Korea for the upcoming presidential elec
ECB Paper Marks Success Factors for CBDCs, Digital Euro
ECB Paper Marks Success Factors for CBDCs, Digital Euro A paper published by the European Central Bank (ECB) discusses various conditions for successful implementation of central b
Crypto Economy Hovers Below $3T: Analyst Says First Bear Marker ‘Would Be a Capitalization Drop Under $2.38T’
Crypto Economy Hovers Below $3T: Analyst Says First Bear Marker "Would Be a Capitalization Drop Under $2.38T" The crypto asset economy has been down in value over the last week as
Uniswap Bleeds 20%—Is This Whale Behind The Drop?
Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and pu
Analyst Says Bitcoin Price Could Rise 3x To $300,000 As AVIV Levels Resemble Previous Bull Cycles
Reason to trust Strict editorial policy that focuses on accuracy, relevance, and impartiality Created by industry experts and meticulously reviewed The highest standards in reporting and pu
Marcel Pechman6 hours agoBitcoin continues to outperform Warren Buffett’s portfolio, and the gap is set to widenSpot and levered Bitcoin positions have outperformed Berkshire Hathaway’s stock performance since early
New York Attorney General Wants to Hear From Investors Deceived by Crypto Platforms
New York Attorney General Wants to Hear From Investors Deceived by Crypto Platforms New York Attorney General Letitia James has urged investors in her state who believe they have b