Fun

News Feed - 2023-10-17 11:10:56

Gareth Jenkinson9 hours agoRussian telecoms giant MTS announces ads service targeting Telegram usersTelegram denies that it has entered any advertising-related agreements with Russian companies.2978 Total views9 Total sharesListen to article 0:00NewsJoin us on social networksRussia’s largest telecommunications firm, MTS, claims it will launch an advertising service targeting Russian Telegram users, but the social messaging application denies it has any agreements in place.


The company made the announcement on Oct. 17, outlining the launch of advertising services for clients targeting the audience of specific channels, categories, interests and geolocation. MTS explicitly states that the service targets phone numbers of Russian operators.


Telegram spokesperson Remi Vaughn told Cointelegraph that the company hasn’t entered into any ad-related agreements with any Russia-based companies, including MTS:“They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.”


MTS unpacked details of the new service, which touts the promotion of messages, groups and bots with links inside Telegram, as well as messages with links to external sources in Telegram Ads, allowing users to be directed to external sites and applications.


MTS described the service as a means to turn Telegram “into a performance tool with a high level of trust” that could reach a daily audience of 55 million Russians.


Related: TON raises 8-figure sum from MEXC to make Telegram a Web3 super-app


A statement from MTS advertising director Elena Melnikova reiterated that the launch of the service would enable clients to target Telegram users based on a variety of external user data:“Russian businesses and advertising agencies will be able to launch advertising in Telegram based on external data - MTS Big Data segments, their own CRM systems based on phone numbers.”


The service also touts the exclusion of a minimum budget threshold, meaning users can create and run advertising for any amount. The cost per message for small and medium-sized businesses to their own databases is set to be fixed at 90 kopecks ($0,0092).


MTS also reports that all adverts launched in Telegram Ads through its MTS Marketer service align with Russian advertising laws. MTS serves over 80 million subscribers through its Russian mobile business.


Cointelegraph has reached out to MTS to clarify details of the service and whether it has entered into a formal agreement with Telegram or is alternatively delivering the service through third-party advertising agencies.


Collect this article as an NFTto preserve this moment in history and show your support for independent journalism in the crypto space.


Magazine: Beyond crypto: Zero-knowledge proofs show potential from voting to finance# Russia# Business# Telegram# RegulationAdd reactionAdd reactionRead moreToken adoption grows as real-world assets move on-chainEurope"s AML regulations come at a high cost — for your privacy and otherwiseAustralian Treasury proposes to regulate crypto exchanges, not tokens

News Feed

Nigerian Lenders Frustrating CBDC’s Adoption — Central Bank Governor
Nigerian Lenders Frustrating CBDC"s Adoption — Central Bank Governor Apathetic Nigerian lenders are frustrating the e-naira’s adoption because they are worried this could
Will Bitcoin bulls or bears benefit from this week’s $9.25B BTC options expiry?
Marcel Pechman2 hours agoWill Bitcoin bulls or bears benefit from this week’s $9.25B BTC options expiry?The Bitcoin halving hype has long passed, and this month’s massive options expiry provides insight into the futu
Ethereum Attempts Key Breakout: Analysts Set Next Target As ETH Reclaims $3,200
Este artículo también está disponible en español. Ethereum (ETH) price is finally moving after a week of sideways movement. In the last hour, the second-largest crypto ha
The Man Behind Wallex and EURST
The Man Behind Wallex and EURST sponsored Simone Mazzuca is innovative in his style of management. Being the founder of Wallex and creator of the EURST, he is agi
Bitcoin bull-bear market cycle signals potential bear market — Analyst
Vince Quill7 hours agoBitcoin bull-bear market cycle signals potential bear market — AnalystBitcoin fell to a low of approximately $49,000 following market turmoil brought on by the Bank of Japan’s rate hike and the
Dogecoin Pressing Range Highs – Can Bulls Push DOGE To ATH?
Este artículo también está disponible en español. Dogecoin experienced a modest rally yesterday, breaking past its local highs and reaching $0.484. The move excited the D
Steemit for Sale: Popular Crypto Blogging Platform Sold to Tron, Community Reacts
Steemit for Sale: Popular Crypto Blogging Platform Sold to Tron, Community Reacts Crypto blogging platform Steemit is undergoing a big change, migrating from its own Steem blockc
Crypto Tops Investor Threats for US Securities Regulators
Crypto Tops Investor Threats for US Securities Regulators U.S. state securities regulators have revealed that cryptocurrency investments are their top investor threat this year. &#
US Treasury sanctions crypto mixer Sinbad, alleging North Korea ties
Turner Wright7 hours agoUS Treasury sanctions crypto mixer Sinbad, alleging North Korea tiesThe government department has previously imposed sanctions on crypto mixers Blender and Tornado Cash despite many in the space p
Ana Paula Pereira7 hours agoCore Scientific appoints Adam Sullivan as CEO amid restructuring processThe company claims to have seen a boost in liquidity in recent months and is expected to emerge from bankruptcy proceedi
Zhiyuan Sun6 hours agoElon Musk kickstarts new AI company to ‘understand the universe’"The goal of xAI is to understand the true nature of the universe," the company wrote.1116 Total views13 Total sharesLis
Gold Bug Peter Schiff Claims Bitcoin’s Yearly Gain of 60% Was Achieved in First 5 Weeks of the Year
Gold Bug Peter Schiff Claims Bitcoin"s Yearly Gain of 60% Was Achieved in First 5 Weeks of the Year Gold bug Peter Schiff has claimed that though bitcoin went up by 60% during the