Fun

Top US Food Co-Op to Track Seafood Using Mastercard’s Blockchain Tech

News Feed - 2019-10-28 11:10:47

A food provenance platform utilizing blockchain technology from Mastercard is see real-world use by a U.S. food co-operative giant.


Announced Sunday, Envisible – a firm providing visibility into food supply chains – said it is working with Mastercard to offer a tracking system built with the payment giant’s blockchain-based Provenance Solution.


Called Wholechain, the system has gained a notable early client for a pilot in the form of Topco Associates – the largest group purchasing organization in the U.S. Aiming to bring more transparency to its products, Topco will integrate Wholechain at member grocery chains, starting with Food City, to track and provide data on salmon, cod and shrimp products.


The technology will give members and customers a view into into ethical sourcing and environmental compliance of the seafood on offer at stores, Envisible said. It will further allow grocers to hone in on issues in the food chain during “unfortunate events” like recalls, said Dan Glei, executive vice president of merchandising and marketing at Food City.


Topco has close to 50 member-owners – including supermarkets, wholesale distributors and pharmacy companies  – that collectively turn over nearly $170 billion in sales, according to its website.


Deborah Barta, senior vice president of innovation and startup engagement at Mastercard, said: “The identity of things is becoming even more important as consumers raise demands for transparency. Our provenance solution leverages Mastercard’s established network capabilities, globally-scaled technology, and services, such as payments and counterfeit programs. This allows us to deliver trust, financial inclusion and back-end efficiencies to the marketplace.”


Mastercard’s Provenance blockchain is not only aimed at the food industry. In August, the firm said it would demo the tracking solution during a showcase of women fashion designers. As well as offering customers insight into the route taken by the products on the way to the store shelf, Mastercard touted the tech as being a weapon in the fight against the rampant trade in fakes in the fashion industry.


Shrimp image via Shutterstock

News Feed

Cardano (ADA) Price Surges 32% In 4 Days: Here’s Why
Este artículo también está disponible en español. Cardano (ADA) has experienced a significant surge over the past four days, with its price increasing by an impressive 32
Metaverse Domains Are Trending as Minting Goes Live on Quik․com
Metaverse Domains Are Trending as Minting Goes Live on Quik․com sponsored Quik.com, a portal to the web3-optimized metaverse, is bringing firsthand knowledge of the .metaverse, .v
Australia’s peak crypto lobby group drops ‘blockchain’ from name
Jesse Coghlan5 hours agoAustralia’s peak crypto lobby group drops ‘blockchain’ from nameBlockchain Australia is now the Digital Economic Council of Australia (DECA) with a membership category for banks, most of whi
Bitcoin Open Interest Dropped Significantly – Investors Cautions Amid US Election Week?
Este artículo también está disponible en español. Bitcoin has faced significant volatility and uncertainty as it approaches a pivotal week, with tomorrow’s U.S. electio
Ethereum Positioned For A ‘Major Move Upward’ In 2025, Analyst Forecasts
Este artículo también está disponible en español. According to crypto analyst Titan of Crypto, Ethereum (ETH) could be on the verge of a “major move upward” t
Ether ETFs will only be a ‘sidekick’ to Bitcoin ETFs — Bloomberg analyst
Zoltan Vardai1 hour agoEther ETFs will only be a ‘sidekick’ to Bitcoin ETFs — Bloomberg analystInflows from the Ether ETF launch may disappoint compared to the record-breaking inflows generated by the launch of the
Dolce & Gabbana faces class-action lawsuit after alleged NFT delivery delay
Tristan Greene7 hours agoDolce & Gabbana faces class-action lawsuit after alleged NFT delivery delayThe suit alleges that delays in delivery caused purchased NFTs to lose 97% of their value.738 Total views8 Total sha
FIFA Unveils Range of New Web 3․0 Games Ahead of FIFA World Cup Qatar 2022™
FIFA Unveils Range of New Web 3․0 Games Ahead of FIFA World Cup Qatar 2022™ press release PRESS RELEASE.FIFA has unveiled a portfolio of new future-focussed web 3.0 games to ent
Ethereum could fall 30% after spot ETH ETFs launch — Crypto VC
Brayden Lindrea3 hours agoEthereum could fall 30% after spot ETH ETFs launch — Crypto VCMechanism Capital’s Andrew Kang believes an Ether ETF would provide limited upside for the asset unless Ethereum “develops a c
TON ecosystem scams on the rise: How to stay safe
Helen Partz10 hours agoTON ecosystem scams on the rise: How to stay safeAs the TON blockchain is open-source and permissionless, individual users and projects must be careful to ensure their own safety.3529 Total views6
Rakesh Upadhyay7 hours agoPrice analysis 9/20: BTC, ETH, BNB, XRP, ADA, DOGE, SOL, TON, DOT, MATICBitcoin and other cryptocurrencies are likely to witness a pick up in volatility following the Fed’s rate decision on Se
Viral video raises claims Wikipedia censored data about US elections and COVID-19
Helen Partz10 hours agoViral video raises claims Wikipedia censored data about US elections and COVID-19Former CEO Katherine Maher said in a now-viral video that Wikipedia sought to fight disinformation about U.S. electi